Van Den Bergh Stops Campaign maker of Promise margarine has agreed to stop running its "Get Heart Smart" advertising, which the Federal Trade Commission here said implied the spread reduces the risk of heart disease. The FTC ruled this month that Van Den Bergh Foods' Promise campaign, which also showed heart-shaped pats of Promise on food, was misleading. The agency also accused the Trumbull, Conn.-based company of making false low-fat and low-saturated fat claims about Promise. In ...
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