Pepsi Tests Storm in Colorado is testing a new lemon/lime soft drink here, with plans to go national if the test is successful, according to Jon Harris, a spokesman for Pepsi, Somers, N.Y. Its new Storm soft drink is replacing Pepsi's lemon/lime Slice in Denver, Colorado Springs and Pueblo, Colo. The test began in mid-March and is scheduled to last through the summer. Retailers in the marketplace have been supporting Storm with endcap displays and newspaper ads. Storm also differentiates ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.