'Bambi' Has Strong Sell-Through
rcent of the 10 million units shipped of the Walt Disney Home Video title, "Bambi," sold through within the first two weeks of release, the company reported. As a result, the studio has set a second pre-order date for March 11, guaranteeing two-day delivery on re-orders.
The studio had set a 55-day release period for the classic animated title. Street date was Feb. 4. Suggested retail price is $26.99. A heavy ad campaign on behalf of "Bambi" and other titles is set to run in March prior to Easter. It will generate over 700 million consumer impressions, the company said. The title officially goes off sale on March 31.
"Bambi is a runaway hit for us," said Ann Daly, president, Buena Vista Home Video, the video marketing, sales and distribution arm of Disney. "It is currently on track to sell more units than it did during its initial release in 1989, the greatest proof of the ongoing value of the Disney library.
Tie-in promotions for "Bambi" include a $5 mail-in rebate from Dannon and its Danimals Yogurt line, and an on-pack $2 instantly redeemable coupon from Disney good when consumers purchase "Bambi" and one title from the "Hayley Mills Video Collection." For this limited release, "Bambi" has been restored frame-by-frame and been THX certified.
ECVS Anticipates New Venue
FAIRFIELD, Conn. -- Anticipating a move to a new venue, exhibit space sales for the Oct. 7 to 9 East Coast Video Show are running ahead of last year's pace, said Diane Stone, show director for Expocon Management Associates here.
This year, the show will move to the new Atlantic City Convention Center, where it will occupy over 200,000 square feet of space, including a separate hall for the adult video exhibitors, Stone said. Last year, attendance at the show grew 18% to 8,329. The show is the largest home-video show on the East Coast and the second largest in the nation, following the Video Software Dealers Association's annual convention in July.
Among major exhibitors who have already signed up for booth space: Twentieth Century Fox Home Entertainment, PolyGram Video, BMG Video, Republic Entertainment, The Discovery Channel, Hallmark Home Entertainment, Star Video and Ingram Entertainment.