d lemonade is introducing its lemon, clear malt beverage to Hispanic adult men of legal drinking age in southern California and San Antonio through new advertising campaigns.
Mike's hard lemonade hits the radio airwaves with its first Spanish-language radio spot saluting "Fiestas Patrias" followed by two original, creative television spots: "Border" and "Poker," created and developed by Hispanic ad agency, cruz/kravetz:IDEAS, here. The ads were shot on location in Mexico City. "Border" opens with a group of three men at a bar with one of them bragging about his first-class arrival into the United States. "Poker" focuses on the traditional all-boys poker night, with one of the guys literally dying for four aces. Both television spots close with the tag line "Date un Limonazo." Mike's hard lemonade co. is a privately held company based in Lakewood, Colo., overseeing the distribution, sales and marketing of Mike's hard lemonade. Launched in the United States in April 1999, the product is now distributed by more than 425 beer wholesalers nationwide.
PARADISE, Idaho -- Trinity Springs Ltd. has announced that Trinity, a natural mineral dietary supplement that is 100% geothermal spring water, is now available in the natural foods sections of Kroger, Fry's and Smith's supermarkets nationwide.
The number of Kroger and affiliated stores with natural foods sections is growing: 600 Kroger Co. markets now offer Trinity to health-conscious shoppers.
The sole ingredient in Trinity is 100% natural geothermal spring water that is collected and bottled at the source here. Trinity is naturally pure -- completely free of any contaminants -- and, unlike chlorinated tap water or processed bottled water, Trinity Natural Mineral Dietary Supplement is sold in its whole, "organic" state. Trinity is certified as North America's only Naturliches Heilwasser, a natural health water. This elite European seal of approval recognizes spring sources of exceptional purity that are bottled with great care and contain beneficial minerals.
LOS ANGELES -- Hansen Beverage Co. is joining the City of Hope Cancer Center in the fight against breast cancer with its "Save Tabs, Save Lives" campaign through December 2001.
To promote this effort, Hansen's products were featured last month at City of Hope's Los Angeles-area Walk for Hope Against Breast Cancer -- a flagship fund-raising event for the Cancer Center that attracts more than 5,000 participants, breast cancer survivors, celebrities and supporters.
The company is donating 10 cents to City of Hope's Breast Cancer Research for every red tab that is collected from cans of Hansen's Smoothies and Natural Sodas.
Hansen's is also donating 10 cents for every sticker collected from Junior Juice box drinks and 50 cents for every UPC from Hansen's Variety Pack of iced teas, for a total of up to $50,000 combined.
To bring more attention to this campaign, this is the first time Hansen's has redesigned its packaging to promote a cause. A total of 40 million Smoothie and Natural Soda cans will include the distinctive pink City of Hope breast cancer ribbon and red tabs.
The awareness campaign includes Sunday coupon inserts, grocery store floor decals, Hansen's Web site (www.hansens.com), and a special insert in City of Hope's Coupons of Hope circular distributed in newspapers on Oct. 7.
In addition, Hansen's will provide more than 100,000 cans of Fruit Juice Smoothies and Natural Sodas to participants in breast cancer walks, including the City of Hope Walk for Hope Against Breast Cancer in Los Angeles, Las Vegas, Phoenix, San Diego, San Francisco, Salt Lake City and Seattle. For more information, visit www.walk.coh.org.
The Food Industries Circle for City of Hope is one of the largest industry volunteer support arms for City of Hope. Represented by more than 1,000 leading retailers, manufacturers and brokers within the southern California food industries, the FIC has raised over $82 million since the Circle's founding 28 years ago.
NEW YORK -- As a sponsor of the Aggressive Skaters Association (ASA), Yoo-hoo Beverage Corp. here has backed two skaters, creating Team Yoo-hoo. Yoo-hoo is proud to announce that Team Yoo-hoo grabbed the No. 1 spots for both In-line Street Finals and In-line Vert Finals at the ASA-sanctioned ESPN X Games in Philadelphia.
To support the sponsorship of the Aggressive Skaters Association, Yoo-hoo is featuring a limited edition can design that includes a mosaic of the classic Yoo-hoo logo, a skater silhouette in yellow and blue, along with the ASA logo set against a black background. The ASA limited edition-themed can is available in retail stores nationally.