Mike's Targets Hispanic Males d lemonade is introducing its lemon, clear malt beverage to Hispanic adult men of legal drinking age in southern California and San Antonio through new advertising campaigns. Mike's hard lemonade hits the radio airwaves with its first Spanish-language radio spot saluting "Fiestas Patrias" followed by two original, creative television spots: "Border" and "Poker," created and developed by Hispanic ad agency, cruz/kravetz:IDEAS, here. The ads were shot on ...

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