Report to Go Beyond ECR nonfood report, to be issued at the Food Marketing Institute's General Merchandise and Health and Beauty Care Conference in St. Louis Sept. 25, will feature broader concepts that go beyond the Efficient Consumer Response initiative. The study, being sponsored by American Greetings here in conjunction with an FMI-endorsed nine-member retailer research council, will present findings on the impact of nonfood from integrated marketing campaigns, signs, promotions and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.