Coca-Cola Set to Push Surge . here is launching Surge -- a "fully loaded citrus soda" -- next month. Surge is created to appeal to the active youth and young adult market and has a bold citrus taste, bright green color, low carbonation and maltodextrin, an energy-yielding complex carbohydrate. Coca-Cola aims to sample Surge to five million consumers during the product's first month, and will advertise it via radio, point-of-sale and television, including two commercials that will air ...
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