Coca-Cola Set to Push Surge . here is launching Surge -- a "fully loaded citrus soda" -- next month. Surge is created to appeal to the active youth and young adult market and has a bold citrus taste, bright green color, low carbonation and maltodextrin, an energy-yielding complex carbohydrate. Coca-Cola aims to sample Surge to five million consumers during the product's first month, and will advertise it via radio, point-of-sale and television, including two commercials that will air ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.