Co. here has released its 22nd edition of "Beer Is Volume With Profit," an analysis of the brewing and beverage industry.
This year's edition provides a category overview, along with sections containing specific information about supermarkets and other off-premise and on-premise outlets. Included in the analysis are trends, buying dynamics and consumer profiles.
HOUSTON -- Drypers here is beginning shipment this week of Drypers with Baking Soda, a product enhancement across its entire line of diapers and training pants.
Terry Tognietti, co-chief operating officer and president of Drypers, told SN that lab tests demonstrated that baking soda reduces odor caused by soiled diapers by more than 77%.
The suggested retail price for Drypers diapers and training pants is $4.99, with jumbo packs priced at $8.99.
The company will support the introduction with couponing, direct mail, print ads and retail support.