SOBE LAUNCHES FUERTE, ITS FIRST BEVERAGE TO TARGET THE LATINO MARKET ompany's first beverage inspired by the Latino market. The new mango passion-fruit blend will be available in the Texas, San Diego and South Florida markets this month and will carry the tagline, "SoBe Tu Mismo," which translates to "SoBe Yourself." The flavor's name translates to "strength," and it will be enhanced with Jamaica extract, yerba matte and guarana, all ingredients indigenous to Latin countries. While SoBe ...
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