Icehouse Launches Beer Offbeat promotions, such as the Icehouse "Keg-A-Pult" this summer, is one element of a 1998 marketing mix that Plank Road Brewery here expects will push the brand to a second year of double-digit volume growth. Plank Road, a small division of Miller Brewing, also brews the Red Dog brand. The Keg-A-Pult launches a keg of beer some 450 feet, and the person correctly guessing the landing spot wins a new Ford truck. The Keg-A-Pult event kicked off June 1, where legal, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.