Though supermarket retailers admit that the Internet services they offer customers are still not developed enough to serve as profit centers, the industry is finding other benefits as it explores a variety of marketing initiatives using this vehicle. An Internet presence, for example, helps retailers uncover customer data that can shape their niche marketing efforts. In addition, as consumer use of the Internet grows, web sites are becoming a cost-effective alternative to more traditional ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.