SOUTH PASADENA, Calif. -- Looking for gluten-free cereal? What about cheese made with vegetable-based rennet? Or how about some fragrant white jasmine rice? While these items may not be on the top of everyone's shopping list, they're developing a following among a growing number of consumers who want to eat more naturally and exotically. Many of these shoppers are turning to Trader Joe Co. here, a retailer with about 80 units in California, Arizona, Nevada, Washington, Oregon and, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.