The supercenter, a mighty retail animal, may be losing its menacing roar. Though alarmed when the format began proliferating several years ago, a rising number of supermarket operators are gaining confidence in competing with the retail giants. Chains are curbing supercenters' effect on their business by focusing on fortifying perishable and prepared-meal offerings, stepping up customer service and frequent-shopper programs, adding more store departments, honing pricing, expanding private ...

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