QUAKER OATS, Chicago, said last week it has agreed to sell its Snapple beverage division to Triarc Cos., New York, for $300 million, pending regulatory approvals. Snapple said the move was prompted by shareholder pressure to give up the "financial burdens and risks" associated with Snapple and focus on more-profitable divisions. Snapple sales were down 8% in 1996 to approximately $550 million, and the brand operated at a cash loss, due to volume declines and increased promotional spending. ...

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