WEGMANS IN PILOT TO IMPROVE SALES CALLS ROCHESTER, N.Y. — Wegmans Food Markets here is engaged in a proof-of-concept pilot with Procter & Gamble and Smucker's to develop a new kind of vendor sales call that eliminates administrative waste. Called the “New Generation Sales Call,” the practice was described by Wegman Chief Executive Officer Danny Wegman at the Food Marketing Institute's Distribution/Supply Chain Conference last month in Orlando, Fla. According to Don Reeve, Wegmans' ...
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