Price Chopper Targets Pet Owners per here is targeting pet owners with a new direct-mail publication, Animal Tails. The retailer recently sent copies to 45,000 loyalty card holders who spend a lot on pet-related products. Shoppers also may sign up for the publication on the retailer's website. The magazine contains coupons, advice and pet health information and is slated to come out twice yearly. Animal Tails is Price Chopper's fifth targeted marketing piece. Others have targeted families ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.