Kmart, Health Resource in Rx Newsletter Pact t month that it planned to roll out a personalized, prescription-drug newsletter program from Health Resource, St. Louis, to all 1,580 Kmart pharmacies. Health Resource, a division of Catalina Marketing, based in St. Petersburg, Fla., provides educational newsletters customized for individual pharmacy patients based on the type of drugs they are taking and other criteria. Pharmacists distribute the newsletters, which also contain targeted ads, to ...
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