Polar Bear Added to Ads Capitalizing on the continuing strong sales for Stolichnaya Vodka, Allied Domecq Spirits North America plans to expand the brand's ad campaign in some nontraditional ways during the upcoming holiday selling period. The current campaign -- which features surreal, colorful images of elegant origami animals "crafted" from Stolichnaya labels -- will begin to include an origami polar bear image in print ads and unexpected out-of-home locations this fall. Miller's New ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.