COKE LEAKS MARKET SHARE to a lesser extent, Pepsi, lost share of the U.S. soft-drink market last year, as consumers switched to diet and store brands, according to news reports. Coca-Cola, based here, remains the market leader with 43.1%, but it lost about one share point in 2004, declining for the second year in a row and reaching its lowest point since 1996. PepsiCo declined 0.1% to 31.7%. Share of third-place Cadbury Schweppes gained 2.3%, helped by sales of Diet Dr Pepper, while leading ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.