COKE LEAKS MARKET SHARE to a lesser extent, Pepsi, lost share of the U.S. soft-drink market last year, as consumers switched to diet and store brands, according to news reports. Coca-Cola, based here, remains the market leader with 43.1%, but it lost about one share point in 2004, declining for the second year in a row and reaching its lowest point since 1996. PepsiCo declined 0.1% to 31.7%. Share of third-place Cadbury Schweppes gained 2.3%, helped by sales of Diet Dr Pepper, while leading ...
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