DVDs Add Value at Toy Fair game manufacturers are incorporating a DVD component to their products, adding value for the consumer, but keeping price points low enough for supermarkets, said industry observers at the American International Toy Fair here. "Games with a DVD component give families the variety of randomized play, which means value," said Reyne Rice, toy trends specialist and consultant, Toy Industry Association, New York. "Supermarket buyers tell me our product is flying off ...

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