Two consumer driven studies will be delivered here during the General Merchandise Distributors Council's Annual HBC Marketing Conference, May 16 to 21, 1997. The studies were conducted by Willard Bishop Consulting, Barrington, Ill. Both studies, "Identifying and Marketing to the Heavy GM/HBC Shopper" and "Growing Opportunities in Do-It-Yourself Health" emphasize the importance retailers must place on the consumer, market segments and buying patterns to survive in today's retailing ...

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