Two consumer driven studies will be delivered here during the General Merchandise Distributors Council's Annual HBC Marketing Conference, May 16 to 21, 1997. The studies were conducted by Willard Bishop Consulting, Barrington, Ill. Both studies, "Identifying and Marketing to the Heavy GM/HBC Shopper" and "Growing Opportunities in Do-It-Yourself Health" emphasize the importance retailers must place on the consumer, market segments and buying patterns to survive in today's retailing ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.