The next wave of products to clean up in the soap aisle may be in the upscale skin moisturizer segment. While Dove from Lever Bros. has been around for many years, other manufacturers are introducing soaps that not only clean, but also moisturize and freshen the skin. Procter & Gamble, Cincinnati, is test-marketing Ivory Moisture Care, a line extension of the venerable Ivory soap, in Tucson, Ariz. The test began in August 1994. "Ivory Moisture Care provides effective cleaning and ...

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