When consumers put a wrap on gift-giving season this year, supermarket DVD offerings will remain generous. Numerous significant DVD releases in January and February are at once a marketing and promotional opportunity, as well as symbolic of the turn the video business has taken in recent years -- from what was once very seasonal to more of a year-round business. "More supermarkets are viewing the post-holiday time frame as an opportunity to use entertainment products to stimulate in-store ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.