Retailers are focusing more attention on non-theatrical children's video, mainly because it offers them profit -- which is something the big movie hits lack, they say. "We are still competitive, but we don't have to feature the non-theatricals as a loss-leader. We'll make relatively no money on a 'Toy Story,' for example, because everyone down the street will be selling it at cost," said Shirley Decker, video buyer, Goff Food Stores, Haslett, Mich. Goff Food Stores is making 20% to 30% ...

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