Essential Vitamins and Minerals r supermarket sales of vitamins -- and mineral supplements accounted for a lot of the action. According to data provided by Information Resources Inc., Chicago, total supermarket vitamin sales in 1997 rose 17.5% to top the $600 million mark. This followed two years of modest, single-digit growth. One-third of supermarkets' vitamin revenue last year was attributable to sales of mineral supplements, which jumped 40.5% from 1996 returns to hit $202 million. ...

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