WASHINGTON -- Seventy-six percent of consumers take a product's brand name into account before purchasing, and 49% report that a familiar brand name was the first or second most important element of the decision to buy, according to a new study released by the Grocery Manufacturers of America here. In addition, the study found that consumers are willing to pay more for quality. When given the choice between a more expensive brand of high-quality product and a cheaper brand of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.