WASHINGTON -- Seventy-six percent of consumers take a product's brand name into account before purchasing, and 49% report that a familiar brand name was the first or second most important element of the decision to buy, according to a new study released by the Grocery Manufacturers of America here. In addition, the study found that consumers are willing to pay more for quality. When given the choice between a more expensive brand of high-quality product and a cheaper brand of ...
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