Seismic changes are rumbling through retailers' cough, cold and allergy sections. Retailers find themselves faced daily with more complicated merchandising issues as a number of outside factors exert force on the products and in-store treatment of the category. Prescription drugs are increasingly making the over-the-counter switch, lengthening the selling season. That product proliferation, while driving growth, is creating serious space issues. Meanwhile, as retailers jockey for more real ...

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