Sales increases in novelty candy show no signs of ebbing, but many supermarket retailers only recently have begun to catch the wave of this profitable trend. Novelty candy, also known as interactive candy for its play value, has shown double-digit increases for the last four years, according to Information Resources Inc., Chicago. Bob Bruno, category merchandiser for grocery sales at A&P, Montvale, N.J., said that mass merchants like Toys 'R' Us have historically done a better job of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.