In-store magazine and book promotions and creative merchandising are getting additional exposure through in-store events, cross-merchandising and special issues geared to regional areas. But retailers say they want more opportunities to tie their various food and nonfood departments in with popular selling publications. Cooking demonstrations in supermarkets like the ones sponsored by Prevention Magazine are too few and far between, they said. "Supermarkets have a lot of natural product ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.