Aggressive promotions are changing frozen novelties from a seasonal to a year-round business in some markets. Dollar sales of novelties nationwide in supermarkets are almost flat -- up 0.7% to $1.58 billion for the 52 weeks ended Dec. 28, 1997, according to Information Resources Inc., Chicago. Unit sales fell 2.9% to 624 million for the same period. But business has boomed in some regions. Des Moines, Iowa, experienced the largest increase, with sales up 7.2% to 1.7 million units, the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.