WEST SACRAMENTO, Calif. -- Longfellow wrote of "The Children's Hour." Raley's is bringing the idea to life. With its innovative Play Care program, Raley's has been able to boost its customer count and store sales by offering parents a chance to shop unencumbered by fast little feet and tiny grabbing hands. Presently, six units of the 81-store operator based here feature a Play Care Center with two more immediately ready for installation, according to Joel Barton, director of merchandising ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.