ORLANDO, Fla. — On-pack labels highlighting nutrients such as B vitamins, iron and zinc lifted beef sales significantly and boosted customer loyalty in a 16-week test run by the National Cattlemen's Beef Association at selected Marsh Supermarket units. Indeed, the results were so positive — showing, among other things, a hike of 6% in dollar beef sales at Marsh banner stores — that the chain has since rolled out the nutrition labeling to all its stores, under its Marsh, LoBill Foods and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.