WASHINGTON -- The onset of nutrition labeling has caused significant shifts in what consumers buy -- and no longer buy -- from the supermarket dairy case, according to the latest consumer study jointly released by the Food Marketing Institute here and Prevention magazine. "The dairy case is where the greatest proportion of shoppers start buying new products based on the label, and it is also the focus of shoppers who decide to stop buying products," said the report, Shopping For Health ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.