MONTREAL -- A new player here has joined the North American energy snack bar market with a product whose prime ingredient is oatmeal rather than sugar. As a result, the muffin-like Natura Bar from Health Nut Foods has a shelf life of about four months (compared with 18 months for competitors) and must be refrigerated. It's also pricier than the competition, but at 90 grams (3.15 ounces), it's about one-third larger. The product is the creation of Peter Tsatoumas, 30, and his 26-year-old ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.