MONTREAL -- A new player here has joined the North American energy snack bar market with a product whose prime ingredient is oatmeal rather than sugar. As a result, the muffin-like Natura Bar from Health Nut Foods has a shelf life of about four months (compared with 18 months for competitors) and must be refrigerated. It's also pricier than the competition, but at 90 grams (3.15 ounces), it's about one-third larger. The product is the creation of Peter Tsatoumas, 30, and his 26-year-old ...

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