Funeral Services were held Jan. 30 for Reuben Mattus, best known as the founder of Haagen-Dazs, who died Jan. 27 after suffering a heart attack while on vacation in Florida. Mattus, who lived in Creekskill, N.J., was 81. creating a Danish-sounding name, Haagen-Dazs does not translate into Danish. Mattus was credited by many as the founder of the super-premium ice cream market. He guided Haagen-Dazs through its nationwide expansion until the company was sold in 1983 to Pillsbury Co. "He ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.