Funeral Services were held Jan. 30 for Reuben Mattus, best known as the founder of Haagen-Dazs, who died Jan. 27 after suffering a heart attack while on vacation in Florida. Mattus, who lived in Creekskill, N.J., was 81. creating a Danish-sounding name, Haagen-Dazs does not translate into Danish. Mattus was credited by many as the founder of the super-premium ice cream market. He guided Haagen-Dazs through its nationwide expansion until the company was sold in 1983 to Pillsbury Co. "He ...
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