BELLEVUE, Wash. -- Quality Food Centers here has introduced a new line of milk by Baker Valley Farms, a regional family-owned dairy. Farms, The Fresh Milk," read the headline of the ad, which ran in a local newspaper. The ad went on to outline the high quality of the product and its source, as well as the procedures that go into every step through distribution: "Our milk is chilled at each family farm and kept frosty-cold on its short journey to our modern dairy. "As part of our ...

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