There's a war being waged over oil. The oil in question is olive oil, and the fighting is among major branders, who are wielding price cuts and heavy dealing in a struggle for market share. The wrangling has shaken up the category, boosting unit sales nationally but depressing dollar sales, according to scanner data. "Now there is more competition between the brands out there. More companies are trying to promote their brands to keep their customers, or increase their business," said one ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.