This is the era of the celebrity chef, whose appearances on TV cooking shows and in supermarket cooking classes have increased sales in a variety of oils and vinegars, retailers say. They are putting a new twist on these ancient foods, which come from the Mediterranean countries and, increasingly for olive oils, California. Even Oprah Winfrey has gotten into the act, and one specialty foods buyer wishes she would endorse food items more often, because of the high degree of trust her millions ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.