This is the era of the celebrity chef, whose appearances on TV cooking shows and in supermarket cooking classes have increased sales in a variety of oils and vinegars, retailers say. They are putting a new twist on these ancient foods, which come from the Mediterranean countries and, increasingly for olive oils, California. Even Oprah Winfrey has gotten into the act, and one specialty foods buyer wishes she would endorse food items more often, because of the high degree of trust her millions ...

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