Many retail outlets report success with books, audiotapes and videocassettes associated with the O.J. Simpson murder case. But supermarket sales and customer reactions are mixed. According to a recent trade report, the 90-minute Time Warner audiobook "I Want to Tell You," by O.J. Simpson, has been a hit in supermarkets. But while some retailers polled by SN said the "I Want to Tell You" book and audiotape are moving well in their book and video departments, others said the items are not as ...

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