CARMEL, Ind. -- Four months into a promotion for "baked while you wait" bread, O'Malia Food Markets here is moving over 1,000 loaves a week total to its seven stores. Before the promotion -- covering "hot and crusty" French and Italian breads -- was launched, distribution to the seven stores totaled less than 100 loaves a week, said Ron Williams, director of bakery operations for O'Malia. Williams spoke about the program during a presentation to members of the Indiana Retail Grocers ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.