CARMEL, Ind. -- O'Malia Food Markets here expanded a bakery promotion tied in with the Indianapolis 500 car race this year in an attempt to keep its customers from shopping at a new competitor's stores. The novelty promotion, which had its debut last spring, featured selected bakery items in a custom-made black-and-white checked paperboard box with a window and an extra pouch containing a souvenir race car, said Ron Williams, director of bakery operations. Due to the May opening of two new ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.