Albertson's doesn't ship very many prescriptions from its state-of-the-art Internet pharmacy fulfillment center in Carlsbad, Calif., and that's just the way the company wants it. Rather than attempting to create a separate pharmacy operation serving Internet users, the Boise, Idaho-based company is using the Web to strengthen the bond between its customers and their local stores. For Albertson's, the Web is not a new delivery channel but a tool that is part of its total service package. ...
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