Oral care is a highly competitive and price-driven category, according to a SN study on consumer shopping habits. Conducted by America's Research Group, Charleston, S.C., the SN survey found price determines where consumers shop for health and beauty care products. Therefore, it is not surprising that the majority of those polled, 36.2%, said they are most likely to purchase oral care products at a discount store, where the public perceives prices to be the lowest. Supermarkets, however, ...
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