A curious battle has erupted on the organics front, one that assails public perceptions about the value of the category and one that set off internecine warfare between a couple of New York-based media giants. It all started in February when the ABC News broadcast "20/20" aired a segment that called into question whether organic product is worth the extra price point it commands, as compared with conventional product, and also posited that organic product actually presents food-safety ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.