AUSTIN, Texas -- Consumers expect to pay a 30% to 50% premium for certified organic foods, speakers said at the recent Organic Trade Association conference held here, and yet, a conference theme was that organic food cannot be just "yuppie food." As its popularity has grown, so has supply, as more farmers and producers were encouraged to grow organic crops because the return on them is better. "Price is a huge barrier, we saw," said Nancy Hirshberg, director of natural resources, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.