CHICAGO -- Several recent initiatives taken to pump up organic food sales are delivering double-digit increases for Peapod, Ahold USA's online grocery division based here. Sales of organic produce, dairy and dry grocery are currently up 68%, 58% and 65%, respectively, over first-quarter 2004 sales, according to Tony Stallone, Peapod's vice president of fresh markets merchandising. Organic meats, which now account for 10% of all natural and organic sales at Peapod, showed the strongest ...

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