LAS VEGAS — Independent supermarkets targeting the surging natural and organics segment need to fine-tune their differentiation strategies, according to Emile Breaux, senior vice president of sales and marketing, Associated Grocers, Baton Rouge, La. “You can't outdo Whole Foods or Wild Oats, so you must find your own positioning,” he told conventional supermarkets during a workshop presentation at the National Grocers Association's Annual Convention here. “Maybe, for example, you will ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.