MISSISSAUGA, Ontario -- Oshawa Foods here has kicked off an advertising campaign to herald the conversion of its Food City and Dutch Boy supermarkets in Ontario to the IGA banner and to promote a new pricing strategy at the stores. The provincewide media attack involves print, radio and television ads. The TV commercials began airing last week and were preceded by the launch of the radio and print effort, which plugged the name change. Oshawa Foods, a division of wholesaler Oshawa Group, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.