Shoppers blame the retailer when they come in to buy a basic product like milk and the store is out of stock. But retailers don't have that luxury when sourcing certain hot commodities. They have to come up with a solution - fast. Situations where out-of-stocks can't be helped because demand is rapidly outstripping supply is a headache, to be sure. But faced with the facts, some resourceful retailers are using the situation and turning the problem into a marketing and educational event. ...

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