Shoppers blame the retailer when they come in to buy a basic product like milk and the store is out of stock. But retailers don't have that luxury when sourcing certain hot commodities. They have to come up with a solution - fast. Situations where out-of-stocks can't be helped because demand is rapidly outstripping supply is a headache, to be sure. But faced with the facts, some resourceful retailers are using the situation and turning the problem into a marketing and educational event. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.