March, observed as National Frozen Food Month, still has the power to get retailers excited, even in the 19th year of the frozen food industry's annual promotion and Gold and Silver Penguin contest. This year's promotion resulted in a slight increase in the number of units sold (0.3% over the year before), but a 5.7% increase in dollar sales for March 2002 as compared with the previous March, according to figures from Information Resources Inc., Chicago. This year marked the ninth year that ...

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