Greeting card outposts are powerful tools for supermarkets because they not only spark impulse sales, but also promote the main card department. "They're like a billboard to the card department," said Richard White, integrated marketing manager, Ambassador Cards, Kansas City, Mo. Getting customers to the card aisle is important because once consumers see greeting cards, they're likely to purchase not one, but several, White added. "You don't have to create a need for these products; it's ...

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